Distinguished. Relevant. Crafted.

Authentic Bespoke champions micro-brands, bringing them to a wider audience in order to increase their brand equity and longevity.

Welcome to Authentic Bespoke

Enabling  small brands with distinctive characteristics (craftmanship, design, customer experience, authority)  to pool their resources in order to reach a wider audience. Members of the AB group benefit from the “specialist” knowledge  of its Shared Services Team, working capital and international distribution support, and a common eCommerce backbone, enabling  them to offer higher functionality and features that would normally be well beyond their reach.

Discover our brands

Provenance, authenticity, integrity and style are at heart of the group’s core values.

Budd Shirtmakers

A traditional English shirt-maker and haberdashery with over 110 years of knowledge and expertise and an institution on the British menswear map.


A fifth-generation family company with a history that spans over 140 years. Tusting is a legendary leather goods maker which combines its rich heritage within the British leather industry with a contemporary vision.

The London Collective

The London Collective is a group of bespoke artisans coming together to fulfil the sartorial and accessories needs of gentlemen across the pond. From suits to shirts, shoes to spectacles, we have you covered.


The Authentic Bespoke group was co-founded in 2017 by Stephen Murphy and Rebecca Simonds. Its talented in-house support team works across its portfolio of brands solving eCommerce, international sales, logistics and other challenges.​
Stephen Murphy

Executive Chairman​

Sean Reilly

Digital Marketing & Ecommerce

Stephen Whalen


Rebecca Simonds

Group Managing Director


The AB Group offers central specialist skills to grow sales and share knowledge and expertise.
  • eCommerce
  • Marketing
  • Merchandising
  • Distribution USA and China
  • Retail Management
  • Product Sourcing


The board includes Lloyd Amsdon, the internet maven behind Watchfinder which was sold to Richmont in 2018 and Michael Klein who is former vice-chairman of Citigroup and prominent international banker.

“We have a unique group of backers, all of whom want to preserve authentic craft skills and see the knowledgeable, human retail experiences that we pride ourselves on, continued for at least one more generation” Stephen Murphy.