Distinguished. Relevant. Crafted.

Authentic Bespoke champions micro-brands, bringing them to a wider audience in order to increase their brand equity and longevity.

Welcome to Authentic Bespoke

Enabling  small brands with distinctive characteristics (craftmanship, design, customer experience, authority)  to pool their resources in order to reach a wider audience. Members of the AB group benefit from the “specialist” knowledge  of its Shared Services Team, working capital and international distribution support, and a common eCommerce backbone, enabling  them to offer higher functionality and features that would normally be well beyond their reach.

Discover our brands

Provenance, authenticity, integrity and style are at heart of the group’s core values.

Ally Capellino

Satchels, totes and rucksacks for men and women who like their design to come without dictates. That’s the backbone of Ally Capellino since its inception almost 40 years ago.

Tusting

A fifth-generation family company with a history that spans over 140 years. Tusting is a legendary leather goods maker which combines its rich heritage within the British leather industry with a contemporary vision.

Budd Shirtmakers

A traditional English shirt-maker and haberdashery with over 110 years of knowledge and expertise and an institution on the British menswear map.

Sterling & Burke

Located within a period townhouse in upmarket Georgetown, Washington DC, we are a retail establishment with a curated focus on predominantly British brands.

Talent

The Authentic Bespoke group was co-founded in 2017 by Stephen Murphy and Rebecca Simonds. Its talented in-house support team works across its portfolio of brands solving eCommerce, international sales, logistics and other challenges.​
Alyson Lloyd

Group Creative Director​

Alistair Tusting

Tusting CEO​

Rebecca Simonds

Group Managing Director

Stephen Murphy

Executive Chairman​

DRIVING SYNERGIES

The AB Group offers central specialist skills to grow sales and share knowledge and expertise.
  • eCommerce
  • Marketing
  • Merchandising
  • Distribution USA and China
  • Retail Management
  • Product Sourcing

OUR INVESTORS

The board includes Lloyd Amsdon, the internet maven behind Watchfinder which was sold to Richmont in 2018 and Michael Klein who is former vice-chairman of Citigroup and prominent international banker.

“We have a unique group of backers, all of whom want to preserve authentic craft skills and see the knowledgeable, human retail experiences that we pride ourselves on, continued for at least one more generation” Stephen Murphy.